Laurel

The client

Laurel offers retail tools and complex commercial solutions to its partners.

Since its foundation in 1993, Laurel has always strived to provide its partners with a world-class retail service at competitive prices.

They have worked with 120 employees and hundreds of national and international partners and technology suppliers. Their services are available to small and wholesale as well as manufacturing companies.

The task

Laurel approached us because they felt the time had come to seek a new perspective on their outdated image, website and branding.

Our solution

Working with Laurel's marketing team, we created a new direction that appropriately represented and highlighted the company's core values of reliability, quality and innovation, while differentiating it from its competitors.

In creating the new identity, it was important to highlight and reflect the values of the existing image. The logo has been redesigned by retaining and redrawing the former L monogram, but with a new, more modern and unique lettering.

The colour palette has been re-tuned and extended based based on the previous main colour, blue. We have also developed a pattern design to show the diversity and completeness of services.

In addition to the corporate identity, we also worked on stationery, corporate gifts, catalogues and magazines.

As part of the work, we also created new product presentation websites.